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Cathexis Consulting

Cathexis Consulting

Evaluation Experts

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Liz Martin

Senior Consultant MA, BA, CE
416-469-9954 x225 liz@cathexisconsulting.ca

Liz Martin headshot

Liz has more than a decade of experience working in evaluation and applied research and she has been a Credentialed Evaluator with the Canadian Evaluation Society since 2018. She thrives on helping purpose-driven organizations understand the difference they make.

Liz leads and contributes to evaluations and other projects related to health care, workforce development and training, and government programs. Her background in communications shapes her approach, melding her knowledge of research, evaluation, communication, and knowledge translation to broker better relationships across organizations. Her experience collaborating with marketing, communications, and web development teams has provided her with the technical knowledge to develop actionable, strategic recommendations that can be taken up by stakeholders.

In addition to evaluation, Liz’s research background includes public opinion, organizational, and communications research. Outside of her evaluation work, she takes in as much local theatre as possible and serves on the board of a patient-led organization supporting research and education in aortic diseases.

Evaluation expertise

  • Evaluation design
  • Qualitative research
  • Data collection for large scale evaluations
  • Reporting evaluation findings and providing actionable recommendations

Areas of focus

  • Health programming
  • Continuing professional development in healthcare professions
  • Behaviour-change campaigns
  • Communication, design, and marketing

Professional Memberships

  • Canadian Evaluation Society (CES)
  • American Evaluation Association (AEA)
121 Bloor St E, Suite 425
Toronto, Ontario
M4W 3M5 Canada
Local: 416.469.9954
Toll-free: 1.877.469.9954
info@cathexisconsulting.ca
Cathexis acknowledges that our office is located on Indigenous land. This is the traditional territory of many indigenous groups, including the Haudenosaunee Confederacy (also known as the Six Nations Confederacy), the Wendat, and the Mississaugas of the New Credit First Nation.