Cathexis means to invest energy in a particular person, object or idea. As a company, we’ve taken it a step further and use the term to mean the positive channelling of energy. Pretty appropriate for evaluation, no?
So where did the name come from? Well, it turns out that Cathexis founder, Martha McGuire, is a bit of a Trekkie. Star Trek: Voyager episode 13 is called “Cathexis” and this is what inspired the name. If you’re curious you can read the Wikipedia entry about the episode.